Decision Maker: Director of Public Health
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: No
Darlington to participate as part of Tees
Valley in a health harm campaign in November 2020 with reach across
the North East.
A significant health harm becoming more apparent in COVID-19 is an impact of increased alcohol use.
An agreed approach across Local Authorities and NHS (ICS) is to support a campaign to run alongside the most popular and relevant TV programmes. The cost to Darlington, (£4,565 met from mainstream Public Health budget) levers in partner resources for a campaign cost of £183,600.
That Darlington be approved to participate
alongside Stockton, Redcar, Middlesbrough, Hartlepool and the
“LA 7” in order to share in campaign.
Reason: To address the significant health harm of increased alcohol use which is becoming more apparent in COVID-19.
Publication date: 25/11/2020
Date of decision: 23/10/2020