Decision details

Health Harm Campaign

Decision Maker: Director of Public Health

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No


Darlington to participate as part of Tees Valley in a health harm campaign in November 2020 with reach across the North East.
A significant health harm becoming more apparent in COVID-19 is an impact of increased alcohol use.
An agreed approach across Local Authorities and NHS (ICS) is to support a campaign to run alongside the most popular and relevant TV programmes. The cost to Darlington, (£4,565 met from mainstream Public Health budget) levers in partner resources for a campaign cost of £183,600.


That Darlington be approved to participate alongside Stockton, Redcar, Middlesbrough, Hartlepool and the “LA 7” in order to share in campaign.
Reason: To address the significant health harm of increased alcohol use which is becoming more apparent in COVID-19.

Alternative options considered:


Publication date: 25/11/2020

Date of decision: 23/10/2020